Seet Seah Teai

FoodRazor - UX/UI Designer

April 2018 - Present

I designed and revamped the userflow of FoodRazor's eatery dashboard with the product owner and tech lead. I designed high-fidelity design mockups of Upload Invoice, Purchase Order, Directory, Products& Suppliers, Signups and Integration modules. I composed them as clickable prototype using Invisionapp. Thereafter, I spec the design handsoff to developers with Zeplin.

I also worked with our marketing manager and product owner to design the graphics that highlights the core product and user values that would optimise higher conversion rate and sign ups for the website.

PigeonLab Pte Ltd - UX/UI Designer

October 2016 - November 2017

Problem Discovery
I maintain a customer support log using google sheet to categorize and prioritize customer issues from Zendesk support tickets that could be iterated and addressed in the next features roadmap.

On-site User Observation
I made on-site observation/documentation of user behaviour of event attendees, speaker and moderator interacting with Pigeonhole Live’s audience app and dashboard panels.

User Research
I have created buyer personal and homepage buyer journey to assist web designers in the website revamp. I also leverage on Fullstory‘s session recordings and click maps to understand how customers adopt and used Pigeonhole Live. I have drafted a feedback loop journey map to visualise users’ feedback process.

Features Adoption Tracking
I have collaborated with developers to draft a data point document in google sheet to track the usage of newly launched feature sets for Pigeonhole Live’s dashboard. I have conducted search query and plot data visualization charts using KIbana 4.0’s Discover, Visualization and dashboard modules.

Poket Rewards Pte Ltd - Senior UX/UI Designer

October 2015 - 29 April 2016

I have conducted mobile usability test with selected merchants and users to uncover app UI and usage roadblocks with the loyalty app.

I have identified painpoints and re-launch the app with a simplified UI design & user flow for both iphone and android platforms. My job scope also covers revamping the business dashboard and some print collaterals for the app product.

Stacck - Contract UI Designer

July 2015 - August 2015

I was contracted to Ideate and revise Stacck, Version 2 of Jumpdesk’s business commnication mobile/web app Card based UI with revised product features review requested by the startup owners

Propertify.co - Contract UI Designer

May 2015

I have collaborated with the product owner to enhance and simplify the user flow of the property app for easier adoption for the property agent users and wireframing a web version of the product.

Jumpdesk.net - Contract UI Designer

March 2015 - April 2015

I was contracted to map out various user flow and to explore different navigation scenarios to make the app's hero product accessible to all onboarding users. I designed iterations of the wireframes to simplify and unify the process of the app users' functionalities.

The final deliverable was presented as a clickable wireframe prototype for Jumpdesk.net to conduct early user testing on the feasibility of the revamped app design and userflow.

Singapore Polytechnic INNOV 4 - UX/UI consultant

December 2014 – February 2015

I worked as an external UX consultant to provide mobile app UI flow and clickable prototyping and ideation with the INNOV 4 centre design team. I suggested UI design iterations with the team after the app testing with a hospital client and the focus group of domestic workers and home owners that foster easier communication with the maid's employers.

Asteroid - UX/UI Designer

April 2014 - August 2014

I was employed as the UX/UI designer with Asteroid on launching the initial app product features. Conducting customer development interviews, Use Case, UI design/clickable prototyping, dashboard interface, press kit and general branding/web elements of the beta iBeacon notification app, Asteroid